COLOR PALETTE

TYPOGRAPHY SUITE

SCOPE OF WORK
- Brand Strategy
- Custom logo,  wordmark, monogram, icon
- Color Palette
- Typography Suite
- Brand Pattern

URBAN COWGIRL BRANDING

Darcy came with a solid vision, wanting to encourage all to be their own kind of cowgirl regardless if they grew up in agriculture or rodeo. 

Bit by bit we covered all bases for her target audience, their demographics, psychographics, problems, and solutions. We wanted to be able to speak to these women aspiring to confidently wear the western wear they want. 

The merger of urban and rural western resulted in her logo variations, taking inspiration from classy editorial fashion and her hometown, Houston. 

Within the first few months of new branding, Darcy's Urban Cowgirl Instagram has had an increase of 805% accounts engaged. She's also had a 42.5% increase in total followers.